Enterprise-Grade, Clean-Label Private-Label Development
12-14 week, AI-powered methodology trusted by Fortune 500 retailers since 2022
Q3 2025 pipeline: 12 clean-label SKUs across two tier-1 retailers (under NDA)
🔒 References available under NDA · 12/12 first-pass retailer audits · Call 737-777-8888
Enterprise Mission & Values
To revolutionize private-label development through the fusion of AI technology, nutritional science, and clean-label innovation — empowering retailers to build trusted brands faster and smarter.
Founded on enterprise-grade standards and powered by our proprietary AI platform TraceRISK™, we provide Fortune 500 retailers with data-driven insights, accelerated development cycles, and clean-label solutions that meet the highest standards for quality, compliance, and consumer trust.
Data-Driven
Clean by Default
AI-Enhanced
Partnership Focus
Strategic Advantages
Quantified capabilities delivering measurable results for Fortune 500 retailers through systematic excellence.
Systematic Excellence
12-14 week launch cycles with 100% regulatory pass-rate through data-driven processes and AI-enhanced forecasting.
Enterprise Risk Management
Zero-compromise formulations with complete traceability, blockchain verification, and pre-audited compliance protocols.
Technology-First Advantage
Proprietary AI platforms predict market trends, optimize formulations, and accelerate time-to-market by 65%.
Fortune 500 Partnership Focus
Strategic alignment with tier-1 retailers delivering measurable ROI through scalable, sustainable growth platforms.
Proven Market Performance
$50M+ revenue generated across 4,300+ retail locations with 100% first-pass audit success rate since 2022.
Clean-Label Innovation Leadership
Zero-compromise ingredient transparency with AI-verified safety profiles and complete supply chain visibility.
Regulatory Excellence Guarantee
12/12 first-pass retailer audits with pre-validated compliance protocols and comprehensive documentation systems.
Executive Strategic Partnership
Board-level strategic alignment with C-suite access, quarterly business reviews, and dedicated account management.
Leadership Team
Experienced executives with proven track records delivering enterprise-scale private-label solutions for major retail chains.
Abby Urnovitz
Managing Partner for Sales and Product Development
Pioneering nutritional scientist who discovered her calling through overcoming childhood medical issues via health and nutrition. Michigan State pre-med graduate who specialized in nutritional science at UCLA. Served as nutritional scientist for seasons 9-11 of The Biggest Loser, combining health outcome improvements with profitable product development. Masters the fusion of Nutritional Science and Food Science for commercial success. Partnering with Colin's AI platforms has elevated capabilities to the next level—applying evidence-based nutrition through modern software development practices that reduce risk, increase innovation velocity, and maintain the highest quality standards for major retail partnerships.
Core Specialties:
- Nutritional Science & Food Science fusion for commercial product development
- AI-enhanced evidence-based formulation for accelerated innovation
- Health outcome optimization scaled through modern development practices
- Profitable retail product development with AI-driven risk reduction
- Clean-label formulation meeting consumer health demands at enterprise scale
- FDA compliance & regulatory affairs optimized through AI process automation
Key Achievements:
- Nutritional scientist for The Biggest Loser (seasons 9-11)—proven health outcomes with commercial viability
- Fused UCLA Nutritional Science with Food Science expertise for retail product development excellence
- Partnership with Colin's AI platforms elevated formulation capabilities to next-level innovation velocity
- Applied evidence-based nutrition to national television audience while creating scalable retail products
- Pioneered AI-enhanced nutritional science reducing development risk while maintaining quality standards
- Integrated clinical nutrition with modern software development practices for enterprise retail success
Colin McNamara
Managing Partner for Engineering and Finance
Left Oracle's multi-billion dollar infrastructure operations to make the world a better place through transforming our food supply to a healthier, cleaner future. Brought hyperscale engineering expertise and team management skills to revolutionize supply chain operations. Built AI platforms that apply modern software development practices to food development and CPG manufacturing—reducing risk, enabling innovation, and increasing velocity while maintaining quality. Working alongside Abby's fusion of Nutritional Science and Food Science, Colin's AI implementation has elevated our capabilities to the next level, delivering enterprise-scale solutions for major retailers.
Core Specialties:
- AI platform development for food & CPG manufacturing optimization
- Modern software development practices applied to supply chain innovation
- Enterprise-scale infrastructure management adapted for food supply chains
- Risk reduction & quality assurance through data-powered process automation
- Lean Six Sigma process improvement with AI-enhanced velocity
- Enterprise financial operations & strategic vendor relationship management
Key Achievements:
- Built AI platforms reducing CPG development risk while increasing innovation velocity and maintaining quality
- Directed a $70M cap-ex budget at Oracle—experience we now repurpose for lean CPG ops
- Network architect for Apple iCloud infrastructure—now applying billion-user scale to food systems
- Achieved 58% operational disruption reduction using Lean Six Sigma—now optimizing food manufacturing
- Pioneered automation-led modern software development practices for food & CPG product development
- Partnership with Abby's nutritional science expertise elevated by AI implementation to next-level capabilities
What We Deliver for Retailers
We cut landed cost ~10%, convert formulas to clean-label, and own every technical detail behind the scenes.
How We Drive Results
The three core services that make us your complete private label solution
Product Cloning + Clean Label Reformulation
Retailers bring us their successful, high-revenue products. We create clean-label versions that are 10% cheaper, remove all dyes/additives/junk, and optimize packaging and distribution.
Key Elements:
- Take existing successful products and deliver ≈10% landed-cost reduction
- Complete clean-label reformulation - eliminate synthetic colors & preservatives
- Health-focused consumer appeal without sacrificing taste or shelf life
- Improved packaging with recycling and sustainability features
TraceRISK™ Technology Stack
Our TraceRISK™ toolchain automates label validation, nutrition panels, and digital enrichment.
Key Elements:
- Kosher Catcher for automated label validation and compliance
- Automated nutrition facts generation and regulatory documentation
- API connectors ready for retailer EDI and GS1 SDQ flows
- Advanced project management with real-time reporting dashboards
Team Extension Model
We become part of your category manager's team while simultaneously working with manufacturers to develop new products and improve their operations.
Key Elements:
- Integrate as embedded category-team members
- Directly manage manufacturing partners and QA audits
- Own end-to-end execution while you focus on growth
Our Process
Systematic methodology ensuring quality outcomes and regulatory compliance
Discovery & Strategy
2-4 weeks
Comprehensive market analysis, regulatory planning, and consumer insight integration to establish strategic foundation.
Key Deliverables:
- Market analysis and competitive landscape assessment
- Regulatory compliance strategy and planning
- Consumer insight integration and trend analysis
- Supply chain feasibility and cost modeling
AI-Enhanced Formulation
6 weeks
Evidence-based nutritional science methodology accelerated through AI-driven ingredient optimization and risk assessment.
Key Deliverables:
- Evidence-based nutritional formulation design
- AI-driven ingredient optimization and sourcing
- Quality assurance protocol development
- Regulatory compliance documentation and testing
Launch & Scale
4 weeks
Quality-assured launch support with supply chain optimization and continuous performance monitoring.
Key Deliverables:
- Manufacturing partnership establishment and optimization
- Launch support and market introduction strategy
- Supply chain optimization and vendor management
- Performance monitoring and continuous improvement
Total Timeline: 12–14 weeks from discovery to market launch
What We're Building
Our vision for transforming the private label industry through innovation and authenticity
Market Position
Transforming private label from commodity products to premium clean-label solutions that prioritize consumer health.
- Premium clean-label positioning in enterprise retail
- Consumer health focus with business viability
- Category transformation from commodity to quality
- Sustainable competitive advantage through innovation
Innovation Pipeline
AI-driven development processes that reduce risk while increasing innovation velocity and maintaining quality standards.
- AI-enhanced development reducing time-to-market
- Risk mitigation through technology and process optimization
- Quality maintenance with accelerated innovation cycles
- Scalable frameworks for continuous product development
Partnership Approach
Women & veteran-owned company building long-term relationships based on shared values and mutual success.
- Mission-driven approach to food supply transformation
- Long-term partnership focus over transactional relationships
- Shared value creation with retail partners
- Authentic commitment to consumer health and sustainability
“PLA delivered 8 SKUs six months faster than our internal average—zero relabels required.”
— VP Merchandising, Top-20 Grocer
“Their costing model saved us $2.1M annually. TraceRISK™ eliminated our recall insurance premium.”
— CFO, Mid-Market CPG
Ready to Transform Your Private Label Strategy?
Our unique combination of nutritional science, AI technology, and enterprise infrastructure creates competitive advantages that drive sustainable success. Let's discuss how we can accelerate your private label initiatives.